Journal

The flowers for a new mom: Why Roses that don't need water have become the modern gift of choice

Preserved roses offer new moms something rare: effortless beauty that lasts a year or more. Explore why real roses that don’t need water have become the modern, thoughtful gift for the first months...

The Ultimate Wedding Flowers Guide for Modern Couples

Modern couples are redefining wedding flowers with preserved roses, sculptural bouquets, and intentional palettes. Discover how eternal florals shape today’s most elegant, design-forward ceremonies.

The Modern Wedding: Why Preserved Roses are Replacing Fresh Flowers

Modern weddings are shifting away from fragile fresh flowers. Explore how preserved roses, white and black palettes, and eternal floral design are shaping the new language of luxury bridal aesthetics.

Black and White Roses: A Study in Duality and Modern Luxury

Black and white roses have become the defining symbols of modern luxury. Discover how eternal flowers shape design, gifting, and emotional expression through beauty that lasts.

Why we are done with fresh flowers

Fresh flowers fade, but modern luxury demands permanence. This editorial explores why eternal flowers, white roses, black roses, and preserved roses now define sophisticated design.

The Aesthetics of Permanence

A deep dive into the rise of preserved roses, forever roses, and long lasting roses. Explore the artistry behind our 365 Roses Collection and the quiet luxury of roses that last a year.

The Meaning of Pink Flowers in Luxury Floral Design

Explore how pink flowers express elegance, affection, and gratitude. From timeless roses to sculptural orchids, Cupid’s Joy celebrates beauty that endures.

The History of Roses — From Ancient Petals to Eternal Beauty

From Cleopatra’s chambers to the Tudor gardens of England, the rose has symbolized love, beauty, and eternity. Explore the remarkable history of the world’s most iconic flower — and how Cupid’s Joy...

The Most Elegant Bridal Shower Gifts for the Modern Bride

From timeless preserved roses to bespoke keepsakes, Cupid’s Joy curates the most elegant bridal shower gifts for the modern bride. Discover luxury preserved flower boxes and meaningful presents des...

The Perfect Sympathy Flowers for Friends and Loved Ones

When words fall short, beauty can speak. Cupid’s Joy preserved roses offer lasting comfort for friends and loved ones facing loss or hardship. Our luxury sympathy flowers and preserved flower boxes...