About Us
Cupid's Joy: A Luxury Floral Brand Rooted in Meaning
Cupid’s Joy was born from a single, heartfelt belief: that love deserves to be honored in the most beautiful way possible — with grace, longevity, and a touch of magic.
Inspired by the Purest Love
The idea for Cupid’s Joy came to life after one of the most transformative moments of my life — becoming a mother. Holding my daughter for the first time awakened something sacred in me: a deeper understanding of love, beauty, and time. I wanted to create something that captured that feeling — something poetic, lasting, and filled with meaning.
I chose the name Cupid because he represents the messenger of love — not just romantic, but all forms of deep, devoted emotion. Cupid’s Joy is, in many ways, a tribute to her — and to the enduring love that inspires us to give, celebrate, and remember.
Crafted in New York, with Love
Each floral arrangement is designed and assembled by hand in our New York City atelier. We source preserved roses from world-class farms in Ecuador — where the roses are renowned as the finest in the world for their size, vibrancy, and lasting beauty. There, they are carefully harvested and preserved at peak bloom using a non-toxic, environmentally friendly process. This allows us to focus on artistry, customization, and design, ensuring every box is uniquely memorable.
Our Commitment to Sustainability
We partner with farms that uphold ethical and sustainable practices, including:
- Fair wages and safe working conditions for floral workers
- Eco-friendly preservation techniques free of harmful chemicals
- Minimal water usage and responsible land stewardship
Every arrangement is packaged in recyclable materials and our signature hat boxes are designed to be reused — a keepsake long after the petals have been admired.
The Art of the Gift
From classical Cupid illustrations to the custom scent and satin ribbon, every detail is crafted to enchant. It’s not just a gift — it’s a ritual, a memory, and a celebration of what matters most.
Our Mission
We exist to make romance eternal. To help you express love in a form that lingers — elegantly, meaningfully, and forever. With every rose we send, we invite you to rediscover the art of giving with intention.